About the Product

How can a company identify current trends in an industry? What tools can an organization use to differentiate between long-term trends and short-term fads? How can an organization know when to follow a new trend in the industry?

What trends affect both domestic and global organizations? What trends are purely global in nature? How would you foresee global trends affecting domestic business?

Describe products that are truly global. Describe what organizations that deliver global products do regionally within their business to ensure regional business.